Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
"We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world." Thierry de La Tour d’Artaise, Chairman and CEO
Driven by the humanist values bequeathed by our founders, Groupe SEB has always endeavoured to uphold a corporate philosophy based on a sense of responsibility, solidarity and commitment. For example, it pioneered the redistribution of the fruits of growth to employees, anticipating the laws on profit-sharing and incentive schemes in the 1960s, but also on the sustainability and repairability of our products at the end of the 2000s.
Convinced that Sustainable Development represents a lever for value creation for territories, but also for our customers and consumers, the Group has been committed for many years to an ethical, economically profitable, socially equitable and environmentally responsible approach.
Capitalizing on the progress made in these different areas, the Group took a new step in 2018 by defining new challenges related to its businesses in order to act in a positive manner throughout its value chain. This new strategy is expressed in the signature "Act for sustainable livings", broken down into four ambitious commitments: #1 - Demonstrate daily our respect for each person and our usefulness for society #2 - Empower our customers to adopt sustainable lifestyles thanks to our products and services #3 - Put our products and services at the heart of the circular economy #4 - Contribute to the fight against global warming through our low-carbon strategy
Through Our ambitious commitments combining social, societal, economic and environmental aspects, we, as Groupe SEB, contribute to 10 of the 17 Sustainable Development Goals set by the United Nations.
Our key ambitions are to step up innovation to guide our business model towards a more circular economy, align with a 2°C environmental strategy to better fight against climate change, and provide our employees with a fair labor policy, while leading initiatives that have a positive impact on society. All Groupe SEB business lines are contributing to our sustainable development roadmap. Through its cross-cutting nature, corporate social responsibility, or CSR, opens the company up to its ecosystem and fosters collaborative efforts and creativity in our organizations Joël Tronchon, Sustainable Development Director and General Delegate of the Groupe SEB Fund
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