Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Make our products and services part of the circular economy
Faced with the depletion of natural resources and the constant increase in waste, we need to have a more circular economic model in which raw materials are re-used rather than thrown away. To this end, we have been rethinking our production and marketing methods for years.
We sell 12 products per second, so we have a responsibility to offer products designed to last, be repairable, recyclable and manufactured from recycled materials. This is to support consumers to adopt a responsible consumption pattern. Our objective is to give a second life to products, components or materials, to reduce our waste production and our environmental impact.
We have retained industrial know-how, but also control over the development and manufacture of our products. We can therefore have an offensive policy and carry out actions at all levels of the circular economy.
The Group’s objective: to save the planet’s resources by using several levers:
Product reparability is a vital aspect of the circular economy, as by increasing the lifetime of products it helps to reduce both the resources consumed and waste, and therefore preserve the environment. It is also beneficial for consumers who get an economic benefit (cheaper to repair than to buy a new product) and keeps users of the Group’s products loyal by extending service lives as much as possible.
In order to save the planet's resources, the Group is integrating more and more recycled materials into its products. It is focusing its efforts on plastics, particularly for electrical products. This makes it possible to reduce CO2 by up to 70% compared to plastic from oil, and to make savings, with the cost of the material being on average 25% lower than virgin plastic. Culinary items (non-electrical) already contain a significant percentage of recycled materials, mainly metals (stainless steel and aluminium).
LEARN MORE
In order to respond to the occasional needs of consumers and to give products several lives, we have been testing a rental service for kitchen appliances since 2015. This service makes it possible to access a wide range of low-cost kitchen appliances and avoid owning too many appliances. It also offers the possibility of testing certain products before purchase. We have partnered with distributors to make the appliances available and with a professional reintegration company for cleaning and repacking.
In order to give a second life to products, various partnerships around the world allow their collection, and the repair and refurbishment of products. They can then be resold at an affordable price.
What happens to products when they are out of order? In Europe, the handling of small domestic appliances is managed by national eco-organisations. However, frying pans and saucepans do not benefit from a recycling channel. In France, 60% of them end up in household waste (6,000 tonnes/year) while 80% are recyclable. Since 2012, we have been stepping up our international initiatives to recycle end-of-life culinary items. We are working with our distributors and recycling companies to collect used products from consumers in exchange for a discount on the purchase of a new item. The main materials are separated and then recycled in the manufacture of new products.
- 50% of recycled materials in Group products (including packaging) - Double the amount of recycled plastic in products manufactured in France (2017 base) - over 90% of 10-year SDA repairable products for Moulinex/Rowenta/Tefal/Seb/Calor/Krups